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- June 1, 2022
- 8:09 am
Tiktok Marketing Trends | MFG
TikTok is a social media platform that presents 15-60 second short videos. Learn all about its marketing trends in this detailed article.
Tik Tok: The Revolution in Social Media Marketing
TikTok has recently grown into one of the most successful social media platforms for users worldwide. But, many people do not understand why this is the case? Let us talk about TikTok marketing and why it matters for companies looking for social media marketing trends.
TikTok has had over 1 billion users ever since its launch back in 2016. What’s more interesting is that TikTok claims that it has over another billion active users on the platform. This is an extraordinary number, and the kind of exposure creators can get is quite promising. Many people think getting into the platform is difficult, but that is not the case.
Many people wish to become a part of TikTok because they understand what it means to have huge exposure to their marketing tactics. TikTok is large enough to have an audience right away. This makes it the perfect time for TikTok marketing trends ad adoption. We suggest you stop waiting because the time is now. You can use the platform to understand why it is here to stay.
Why is TikTok different than any other social media?
People are also talking about how TikTok is different from other mainstream social media platforms that you will come across. Following are some of the pointers that make it unique compared to other social media sources you can find:
- Increased creative opportunities
- Exposure to audience
- Content creation ease and options
- Different from the rest
- Does not have an age boundary
Tik Tok and Creator Investment
TikTok is also focusing on improving things for content creators on the platform. This includes everything from setting a budget to adding easier follower gaining options on the platform. We will add some examples and explain how TikTok is focusing on empowering its content creators.
A great example of this act is The Reeses Guy, where TikTok invested a lot of money to help him create more content. The profile owner had a unique style, entertained audiences, and loved trying new things to keep things interactive.
Similarly, TikTok has other plentiful options too. For instance, a brand can tap into highly creative user-generated content! A good example is Oreo’s official TikTok Account. He currently has 55.3K Followers and stands as one of the fastest-growing profiles on TikTok.
Understanding the Tik Tok Audience
Users need to understand the TikTok audience to be successful on the platform. Here’s a full breakdown of the user and their stats on TikTok:
- 25% of TikTok’s active user accounts in the U.S. are people aged 10-19.
- 22.4% of TikTok’s active user accounts in the U.S. are 20-29.
- 21.7% of TikTok’s active user accounts in the U.S. are 30-39.
- 20.3% of TikTok’s active user accounts in the U.S. are 40-49.
- 11% of TikTok’s active user accounts in the U.S. are 50+.
- 53% of TikTok users in the USA are between ages 30 and over.
However, this application is no longer for children either, as you will find leading brands competing for exposure on TikTok.
Marketing Trends on Tik Tok
While Tik Tok offers plenty of content marketing strategies and options, it also becomes difficult for most businesses to stay ahead of the competition. While no one can say what kind of content usually becomes viral, some indicators can be helpful.
These indicators represent what makes good content on Tik Tok. You can also think of it as a formula to create content that most audience groups will like. Incorporating these elements into your Tik Tok content will help you have better online reach and visibility. Some of these include:
Trendy Audio
The biggest reason for Tik Tok videos to get viral is over their track. While these tracks have no particular genre; they can help you viral your content and increase your profile marketing. Some popular tracks on Tik Tok include Stay- by Justin Bieber. Similarly, Ameno (commonly known as the Dorime track) is another popular option for humorous Tik Tok videos.
There are other songs and track collections for dancing videos and similar entertainment content. Therefore, picking the right track for your Tik Tok videos can help you maximize your response and followers on your account. Notice that these tracks won’t get viral immediately, but they may happen to you if you are lucky enough.
Seamless Transitions
Transition videos are another popular Tik Tok content option that most creators like. These transitions include everything from Turn on the T.V., Turn off the T.V., Slip, Scroll, Horizon, Vertical, Rotate, Circle, etc. These seamless transitions are relatively difficult to make but look visually appealing.
Additionally, it is important to note that these transitions should have some interesting changes, rather than just scenery changes. Coupling these kinds of videos will a beat-drop track also works well.
Vulnerable Stories
While social media accounts focus on making creators’ lives look perfect and awe-filled, showing vulnerable stories is another popular mode of videos on the platform. People love to see short videos of people who have gone through trauma or pain in the past. This can include anyone from celebrities to non-specialists.
Most people show great support for these videos because they have an empathetic theme. The most common examples are abuse stories, theft, heartbreaks, etc. People are also doing glow-up videos after a tragic event to show that life goes on and things get better over time.
Behind the Scenes
Audiences love taking a dip into the content-making process. For this, they love seeing bloopers and additional behind the scene footage. These kinds of videos are very simple to make, as it just consists of the video-making processes. A good place to start for videos like these is the @SmilesquadComedyChannel, known for its short skits.
A Day in Your Life
A big portion of the Tiktok videos also consists of the “A day in your life” theme, which revolves around experiencing a famous content creator’s life from their POV. This usually includes their schedule, diet, daily activities, likes, dislikes, etc.
Celeb fans love this kind of content as it lets them have a closer look at their favorite creator’s personal life. You may also see these kinds of content creators doing something good to send a social message and give back to the community at the same time.
However, we suggest that you create this kind of content only when you have many followers or have something special to share.
Bottom Line
The content marketing trends on Tik Tok also keep changing like other social media platforms. However, basic steps like choosing the right track, targeting your audience correctly, adding behind-the-scenes footage, and adding vulnerable content will help you improve your Tik Tok followers.
It is alright if you do not get the response you desire right away because it takes time for these things to happen. If you need more tips, suggestions, and advice for your Tik Tok account marketing, feel free to contact us.
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